the band

BRIEF

Start a band. 

 

PROBLEM 

We were frustrated by people parking their bikes on the tactile pavement in front of the academy. Most people don’t intend to hinder others; they simply don’t think about their actions. To be honest, this happens to us too. Putting your bag on the seat next to you in the metro or looking

away when your dog shits. 

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INSIGHT 

We can't sing, but we

have something to say. 

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CONCEPT

We realized starting a band is the perfect way to become the voice

of these unwritten rules. We won’t point fingers at anyone. Instead,

we face you, warn you, and guide you by amplifying the 'small' problems

to make them stand out—meet ASO.